Hi there, I'm Eliza
With a solid foundation in visual design and a decade of diverse industry experience, I am a versatile product designer who is deeply committed to creating user-centered experiences. This fusion of expertise and background empowers me to provide a unique and valuable perspective in my work.
My passion lies in harmonizing form and function to develop engaging interfaces that speak a universal language. Throughout my career, I've worked on projects in tech, mental health, non-profit, and various other industries. I've always made sure to customize solutions that truly connect with specific audiences, all while keeping the user's needs front and center.
Collaboration is at the heart of my creative process. By embracing diverse perspectives, I foster innovation and empathy in my work. Driven by curiosity, I continuously push boundaries and draw inspiration from emerging technologies, psychology, and cultural trends.
My ultimate goal is to create transformative experiences that have a positive impact on individuals and communities. With a keen focus on the holistic user journey, I craft designs that are centered around human needs and desires, engaging and delighting users at every step.
Industries I've Worked With
With a career spanning multiple industries, I've gained a wealth of experience in designing products that meet the needs of diverse audiences.
Mental Health
Non-profit
News & Media
Financial Services
Transportation
Healthcare
Government
...and more!
Design Principles Guiding My Process
I follow key design principles rooted in design thinking. These principles drive my process, enabling me to create purposeful, visually compelling, user-centered, consistent, and collaborative designs that deliver exceptional user experiences. Here are the guiding principles of my design practice:
